Earning your trust. Always.
Our community is built on trust. Whether you’re a consumer or a business owner, you put your trust in us to provide information people can rely on to make good decisions. We work hard to maintain that trust, and make Yelp truly helpful for everyone.
Businesses earn great reviews on Yelp the same way they build their reputations in the community: by creating great products, services, and customer experiences. Yelp works hard to feature content that reflects real experiences that consumers are inspired to share.
Authenticity & reliability
Under Yelp’s policies, businesses are not permitted to ask their customers for reviews, and consumers can only write about their first-hand experiences. We also use an automated recommendation software, which is designed to identify and recommend the most reliable content.