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Earning your trust. Always.

Our community is built on trust. Whether you’re a consumer or a business owner, you put your trust in us to provide information people can rely on to make good decisions. We work hard to maintain that trust, and make Yelp truly helpful for everyone.

Connecting consumers with great local businesses

Reputation matters

Reputation matters

Businesses earn great reviews on Yelp the same way they build their reputations in the community: by creating great products, services, and customer experiences. Yelp works hard to feature content that reflects real experiences that consumers are inspired to share.

Honesty and Fair Play

Authenticity & reliability

Under Yelp’s policies, businesses are not permitted to ask their customers for reviews, and consumers can only write about their first-hand experiences. We also use an automated recommendation software, which is designed to identify and recommend the most reliable content.

Alerting the Community

Fighting misinformation

Fake news and deceptive behavior are unfortunately common on the web. We have teams and policies in place to protect our community of consumers and businesses, and prevent the spread of misinformation on Yelp. Learn more about Consumer Alerts and content moderation.

Data you want to know

Data you want to know

There are a lot of factors that go into choosing a business. We provide information like health scores, ER wait times, availability of gender-neutral restrooms, and more — to help consumers feel comfortable with their decisions. Learn more about health & safety data and business attributes.

Yelp Trust & Safety Report

Learn more about how we’re safeguarding the information on Yelp. 

View the 2022 report