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Business attributes

Guiding consumers to businesses they feel good about

Business attributes on Yelp show services and amenities offered, as well as other details that are important to many consumers when selecting a business to patronize. These attributes help consumers find businesses that align with their values, as well as help them decide if they’re likely to feel comfortable and accepted at a particular business.


In partnership with Gold House, a non-profit organization that forges the inclusive unity, representation, and success of Asians and Pacific Islanders, businesses can self-identify as Asian-owned on Yelp if they choose to do so. With the escalation of anti-Asian hate crimes and violence, there’s never been a more important time for consumers to support the AAPI community.

Yelp and Gold House Partner to make it easier to support Asian-owned businesses [Yelp Blog]

Yelp creates tool to help support Asian-owned businesses [The Hill]

Yelp icon black owned

We have a number of initiatives in place to help consumers find and support Black-owned businesses. As part of our partnership with MyBlackReceipt, a movement whose mission is to empower the Black community with economic independence, we introduced a new way for businesses to self-identify as Black-owned on Yelp. We have also joined the 15 Percent Pledge, an organization calling on retailers to dedicate 15% of their shelf space to products from Black-owned businesses, to further support the Black community.

Yelp teams up with My Black Receipt to support Black-owned businesses [Yelp Blog]

Yelp joins 15 Percent Pledge to increase representation of Black-owned businesses [Reuters]

Yelp icon gender neutral bathrooms
Gender-neutral restrooms

We make it easy to find out whether a business has gender-neutral restrooms for patrons. Since launching the attribute in 2017, nearly 350,000 businesses have been marked as having gender-neutral restrooms available.

Now use Yelp to find gender-neutral restrooms [Yelp Blog]

Yelp to help customers find gender-neutral bathrooms [NBC News]

Yelp icon latinx owned

We launched our Latinx-owned business attribute in partnership with Momento Latino, an organization dedicated to serving the needs and concerns of the Latinx community. We’re helping consumers find and connect with the fastest-growing group of business entrepreneurs by giving businesses the tools to self-identify as Latinx-owned.

Yelp partners with Momento Latino to support Latinx-owned businesses [Yelp Blog]

Yelp’s new feature makes it easier to find & support Latino-owned restaurants [Thrillist]


In partnership with Open to All, a program of the Movement Advancement Project, we launched our LGBTQ-owned business attribute. Though many strides have been made in the decades since the Stonewall riots in 1969, there are still urgent opportunities for change as we strive to create a world where laws and society treat all people equally. This identity attribute makes it easier for people to find and support LGBTQ-owned businesses in their communities.

Yelp makes it easy to support LGBTQ-owned businesses, and find “Open to All” places to celebrate Pride [Yelp Blog]

Yelp adds new features to highlight LGBTQ-owned businesses [Forbes]

Yelp icon open to all
Open to All

We partnered with Open to All, a nondiscrimination campaign, to launch an attribute that lets businesses indicate that they welcome everyone — regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion, or disability. More than half a million businesses have indicated that they are Open to All on their Yelp page.

Not just open for business: Be Open to All [Yelp Blog]

Yelp launches a new ‘Open to All’ filter to find inclusive, welcoming businesses [The Verge]

Yelp veteran-owned business attribute

With more than 19 million U.S. veterans, we launched our veteran-owned business attribute to commemorate entrepreneurs who have served their country. This identity attribute makes it easier than ever for consumers to search for and connect with the veteran-owned businesses in their local communities.

Supporting veteran-owned businesses with new attribute and Veteran Business Fund [Yelp Blog]

New Yelp feature allows users to support veteran-run businesses [The Hill]

Yelp icon women owned

Female entrepreneurs may encounter steep hurdles in the market, but on Yelp, it’s a level playing field. We worked with designer Rebecca Minkoff’s Female Founder Collective to launch a women-owned business attribute, making it easier for consumers to find and support female-led businesses.

Yelp celebrates Women’s History Month by partnering with Rebecca Minkoff to highlight women-owned businesses on Yelp [Yelp Blog]

Yelp just made it easier to find women-owned businesses [Fast Company]

Frequently asked questions

How can a business indicate that they’re Asian-owned, Black-owned, Latinx-owned, LGBTQ-owned, veteran-owned or women-owned? 

These business attributes are available to businesses in the U.S. and Canada (women-owned is available worldwide) and are easy to add to your Yelp page from the Yelp for Business app or website. Make sure you have claimed your page to seamlessly display any relevant attributes to your consumers.

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How can consumers suggest changes to the “Amenities and More” section of a Yelp Page?

While businesses can set factual attributes from the Yelp for Business app or website, these can also be collected by user votes in the “Update the Community” section of a business’s Yelp Page. Factual attributes are verifiable things like “accepts credit cards” and “take-out available.” If an attribute is subjective, which can include things like “ambiance” and “noise level,” only Yelp users can vote on it, and it cannot be set by the business.

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How does Yelp determine if a business is Asian-owned, Black-owned, Latinx-owned, LGBTQ-owned, veteran-owned or women-owned?

Businesses select these attributes themselves. We believe the decision to self-identify with any of these business attributes should rest solely with the business.

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